WeChat large era local nternet to survive we must strengthen industry professionalism

Abstract: the Regional Internet sites are mostly from the portal, the transformation of community and, like many portals, the face of micro-blog, WeChat, 58 city, the United States and other groups to sink into the impact products and business models of local, a very strong sense of crisis.

 

Most of the

Regional Internet sites are transformed from portals and communities. It can be said that many regional Internet Co has experienced more than 10 years of groundless talk, like many portals, the face of micro-blog, WeChat, 58 city, the United States and other groups to sink into the impact products and business models of local, a very strong sense of crisis.

Regional Internet transformation into confusion

seems to be the biggest crisis from WeChat, the impact of the public, in 14 years, the rise of all "Adorable treasure vote", and in the initial setting, requires all the polling frequency increased, and the market to do bad, this logic is: due to low barriers to entry, to prevent competitors from using this increased activity of fans with plenty of opportunities, so simply vote for user fatigue.

the final result is: now all we see is difficult to rise in a similar poll, even the last two days of the official WeChat voting function and strict supervision before the third party vote, in fact, has been difficult to localize their large influence, because the user groups have been formed.

, another concern is the localization of APP universal type products, like discuz, phpwind products, BAT has to realize regional value of the website, Ma once in a few years ago PHPwind hosted Qiandao Lake Regional Internet webmaster event that local sites may exist with Ali’s competition in the future, so we cooperate…… Of course, the final result is also seen.

so, the mobile Internet era, universal APPS products, ignited the hope of Regional Internet practitioners, but also brings despair. APPS products currently on the market share of the top two are APP and APP vest sails, similar to discuz phpwind, the competition in the product, did not have a special difference.

theoretically, currently, regional Internet practitioners have built: 1. local community BBS. 2. WeChat public number (matrix). 3. local classification information. 4., the vertical operation of the industry in the embryonic stage. This business structure. From the income point of view, the industry, advertising, activities revenue has become the main source of income. The primary revenue of the localized WeChat public is also derived from advertising and activities.

trapped in the plight of prisoners is the status quo: the Regional Internet to the public number operator as a competitor, but there is no special quality business model between the two tests. More into the cycle of product operations.

: for example, the recent localization of the WeChat public number is often pushed by the United States