business is sure to be sure to get the benefits, so we know how to get more benefits? For each entrepreneur, after the choice of entrepreneurship shop, are hoping to improve the popularity of their stores, business hot, to bring more revenue. On this issue, we have to clear their own market position, and then in the specific consideration of how to do. Here to tell you how to start a business shop to improve the popularity of the store.
products have the positioning of the product, the store should have a store location. For example, location of star hotels is the leadership of the government, enterprises and institutions, the CEOs and successful people, and the general public is the restaurant location, the main face of wage earners, students, both enhance the popularity of the measures will naturally have a world of difference.
principle of convenience in the marketing theory of 4C to occupy a place, the so-called convenience principle is to speak of everything to facilitate customer shopping, improve store popularity, this can not be considered.
1, optimize the store environment, convenient customer shopping
related theoretical research shows that more than 70% of the customer purchase behavior is in the store temporary decision. Optimize the shopping environment can not only attract more customers, but also can stimulate the customer to buy, is an effective way to enhance popularity.
2, put the goods to be reasonable
to arrange the transfer of a comfortable shopping environment, the overall style and layout of the entire business hall, small to each kind of goods placed, must meet customer shopping psychology. In the choice of shops some common consumer products such as shampoo, soap, beverage, placed in the middle reach of the shelves, and some kids love biscuits, jelly, toys etc. should be placed on the shelf at the bottom, in order to select children. Many people believe that the price of goods that the mall will be because of the price of goods of unknown trouble experience, so every piece of merchandise stores must be clearly marked, the best is marked in the top left of the goods, so that customers at a glance, do " " budget;.
store location is also very important, you want to start a business, you can choose a good address, can improve the popularity of the store, but also affect the income of everyone, so this must be done. Many places, will bring more market and consumption, if in a very remote place, it is difficult to have customers come to spend. Also hope that the above business shop on the rise to improve the popularity of the store, you can bring help.