ice cream store how to operate? Businesses need to take into account the location, decoration and other factors. If you are a novice is not very proficient in this issue, then hurry up with the small series to learn about it, hoping to help you succeed in getting rich.
age positioning: the main customer group of age distribution between 12 -35 years of age, because each part of the population of the different needs, therefore still need to be broken down. People aged 12 -18 years old on the cheap and good taste of ice cream interest; people aged 18 -25 years old for new, but the price of less than 50 yuan in the interest of ice cream; people aged 25 -35 years old of good taste, strong brand of ice cream is interested.
General for open ice cream shops are: Commercial Street, shopping malls, supermarkets, schools nearby (distance school less than 1000 meters), the campus, bars, office buildings, gas station, airport, train station, subway stations and other places.
divided by external factors: the best store door adjacent to the road, the peak flow of 100 people per hour, the traffic flow of 200 vehicles per hour is the best. Store the best choice from the beauty shop, clothing stores, jewelry stores, supermarkets are not more than 500 meters, because the main crowd is the main consumer of ice cream, ice cream shop in the vicinity to attract the target customers.