Why big brands prefer single product strategy

before investors often say "the egg cannot be put in a basket", promote the diversification of investment, and now more and more brands are favored in a single product strategy, Coca-Cola, apple, millet and other brands is a typical example of a product oriented, form a distinctive impression on consumers.

this is out of the point of view analysis of victory free media person, he is completely understanding of brand development based on. So how does a start-up enterprise do a single product strategy? Mainly rely on innovation, product strength, cost-effective and brand strength to work together.