even small convenience stores, and large supermarkets, actually also has a lot of advantages, but if a shop does not promote, customers naturally do not understand this, this shop for business development is undoubtedly not a little help. So, if the shop to do business, advertising must be done in place, so that the store will be more visibility, better business.
business case: An Jianbin department store is located in a large residential area. General business is usually very prosperous, but a big holiday business depression. But careful he found business reasons atrophy, because in this period, the community around the many commuters will be placed in the holiday time, due to lax, they have time, have the energy to go to some large shopping places to hang out, see some need the goods they buy back.
of course, they bought more than one, the boss of the shop to sell a small. In order to seize this favorable sales opportunities, expand their business, boss Wang took none of the means of sales, but because many residents did not know he took the sales measures, although profits, sales performance is still mediocre, did not stimulate consumers to buy more.
: a case study in the daily management work, to say to advertising to increase consumer awareness of goods, many retail customers may think that this is not to regard it as right, some supermarkets do "fancy", there is no need to store small individuals. If you want to have this idea, you may be wrong, you see, an owner there although there are a lot of cheap goods for sale, but his merchandise sales go up? No
advertising, publicity is your own weapon! The amount of concentrated run retail stores no large stores, high profit and no shopping center, but as a retail business, they have their own unique, is close to a large residential and commercial area, so it has a wide audience; cloth spots, has a wide contact surface it is small and flexible; characteristics of a small boat u-turn.
so, then as a retail client targeted advertising promotion, can be issued leaflets, posters set up outside the shop, and a warm feeling for measures to overcome the customer’s heart, let the customer to help you propaganda, the propaganda effect is more important than what.
counterparts have words: the boss of this sales measures, but also in our daily operations in the often used gimmick. But in the same way, sometimes two different effects can be achieved. To say why, that is, he did not make good use of the advantages of advertising, not in the minds of consumers left a deep impression, so the sales of goods is flat.