Marketing Specialist for Enrollment

first_imgEducation and/or Experience Other duties may be assigned.1. Assist supervisor and admissions directors to ensure effectivedevelopment and deployment of enrollment marketing andcommunication projects, campaigns and systems.2. Work on multiple concurrent projects while maintaining highstandards of excellence, conformity to university standards andpositive, cooperative attitude.3. Meet project deadlines set by supervisor. Proactivelycommunicate with supervisor when completion by deadline is injeopardy.4. Use customer relationship management ( CRM ) and marketingautomation software to maintain and update marketingcampaigns.5. Create and update digital assets for e-mail communications andweb pages.6. Develop content for use in various marketing materials.7. Manage inventory of promotional products.8. Stay current on successful marketing strategies.9. Collaborate with third-party vendors to fulfill marketing andcommunication requests.10. Plan and attend discovery meetings with clients to understandthe full scope of projects.11. Work concurrently on projects with other universitystakeholders.12. Develop unique promotions and events to increase universityawareness and enrollment.13. Share and consistently express division’s commitment to expressChrist’s attitude of service, excellence, humility and dignity ineach interaction with university clients and externalvendors. Quick Link to Posting Applicant DocumentsRequired Documents Optional DocumentsCover LetterResumeOther DocumentOther Document 2Other Document 3Other Document 4 Summary To perform this job successfully, an individual must be able toperform each essential duty satisfactorily. The requirements listedbelow are representative of the knowledge, skill, and/or abilityrequired. Knowledge of Adobe Creative Cloud (Photoshop, Illustrator,InDesign, Dreamweaver, etc. Knowledge of HTML Creative thinker with the ability to execute ideas Knowledge of project management software Ability to communicate effectively, both orally and inwriting Strong interpersonal skills, flexibility, and customer serviceorientation. Knowledge of supplies, equipment, and/or services ordering andinventory control Ability to plan, develop, and coordinate multiple projects Knowledge of the marketing process including strategy, design,production and measurement Skill and proficient in:o Account managemento Project managemento Copywritingo Marketing terminologyo CRM software (e.g. Salesforce)o Marketing automation systems (e.g. Pardot)o E-mail marketingo Designo Photography Working knowledge of standard workplace applications:o Microsoft Office (Word, Excel, PowerPoint, Outlook)o Web browser (Internet Explorer, Firefox, etc.)o Adobe Creative Cloudo Prezi Posting NumberS826P Open Until FilledYes Supplemental QuestionsRequired fields are indicated with an asterisk (*). Classification Title Other Knowledge Skills and Abilities * Do you attend church regularly?YesNo Nondiscrimination Statement Open Date08/14/2020center_img Posting Details Bachelor’s degree from four-year college or university inMarketing, Business Administration or related field; or one to twoyears’ related experience and/or training; or equivalentcombination of education and experience. Successful experience in arelated field that requires strong organizational and relationalskills. Special Instructions to Applicants Job TitleMarketing Specialist for Enrollment Supervisory Responsibilities Position provides marketing services that support CBU’s enrollmentservices. Position will focus on account management and advertisingfulfillment of e-mail, direct mail, online, print, broadcast aswell as indoor/outdoor signage, displays and advertisingspecialties. * Are you a Christian?YesNo Remove from Web State and Federal law permit California Baptist University todiscriminate on the basis of religion in order to fulfill itspurpose. The University does not discriminate contrary to eitherState or Federal law. Essential Duties and Responsibilities If no, please explain (required):(Open Ended Question)* Are you both familiar with and not in conflict with thefundamental doctrines and practices of the California SouthernBaptist Convention as stated in the Baptist Faith and Message datedJune 14, 2000? (Please see above link for more information)Yes (I am familiar and not in conflict)No (I am in conflict or not familiar) This position has no supervisory responsibilities.last_img